The Wendy's Phone
Introducing Wendy's new interactive AI app.
This groundbreaking platform encourages consumers to engage with Wendy's voice directly, asking questions and exploring the latest menu items. Conceived by McCann and developed for Wendy's Canada, Vitamin D brought this app to life within a client-friendly budget by our skilled tech partners.
Our role extended beyond just ideation; we managed the entire execution process, ensuring a seamless launch and an innovative way for customers to connect with Wendy’s.
In addition to bringing in the tech partner we managed the full execution including:
Procurement of the phone
Printers - wrapping the phones and packaging
Troubleshooting Tech/app and testing