North American advertising launch for a classic car auction company.
To stand out in a well-established, male-dominated, affluent industry, we turned the hobby upside-down. We stripped out the snooty and appealed to average collectors – including suburban dads, women and LGBTQ+. Thankfully we raised more than eyebrows. We put Shiftgate on the online auction map.
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© VITAMIN D. Your sunshine agency.